We agreed a blue colour for the mock up and I spent the morning making and taking images of the boat before importing into Photoshop to work on the visual. Initially I played around by substituting the boat for the bottle in the original invitation. This worked reasonably well but I always had in my mind a version of the image with the little paper boat placed on a glassy reflective surface. This proved to be more satisfying. I coupled the image with strap-lines such as "Can we float your boat?" or "We'd like to push the boat out".
Julian used the terms clean and classy to describe the outcomes but had reservations about it being a little too arty, and perhaps too suggestive of a boat trip. I'm not so sure about this, it creates a little humorous mystery and the true nature of the evening will be revealed stage by stage.
Julian helped to get the typographical hierarchy just right. I then spent the rest of the afternoon playing with another idea where the boat rests on a sea created out of a series of S's drawn from the Springetts typeface.
Roger now has a number of ideas to consider on his return to the office tomorrow.
I felt good about today. It was the first complete day of continuous purposeful activity. Those around me also had time to offer support and feedback as and when I needed it.
