My original design is to be used as a follow-up reminder.
Jai and I spent most of the morning placing type onto the boat template and then constructing mock-ups to test for accuracy and style.
Julian is obviously keenly aware that my time at Springetts is passing by and suggested that I try to get involved in other briefs to bolster the number of outcomes that I come away with.
Roger offered me the chance to develop the branding for a new niche market food company called 'Roots & Wings'. Springetts have already worked up two or three designs which the client has considered. However, she has offered an image that she has in her mind, apparently once seen on a book plate, that she is keen to have incorporated into the branding. It is a Mucha style portrayal of a woman executed in the black & white woodcut vein of a Beardsley but somewhat softer and with more flowing lines.
I used the remainder of the day to research further points of reference and to draw up some preliminary ideas. I am finding this a tricky brief because of the client's very specific requirements. It also appears to demand a very particular style and I wonder whether my knowledge and understanding of techniques, and more specifically application skills, are up to it.
