Creative Futures Week

Neil met with the organising committee who have approved the concept in principle but have asked for a few minor ammendments to the layout. They are also not too sure about the colour of the original design and have asked me to submit a blue scheme plus alternative colour-ways. I think the blue is a little too reminiscent of the NEWI identity and has a slightly disconcerting corporate feel to it.

The way of working here is in stark contrast to dealing with an individual client who is able to make unilateral decisions. I can't help feeling that dealing with a bureacratic institution is less satisfying and I am also beginning to doubt whether the whole system will be responsive enough to get everything completed within the proposed timescale.

I do need to take more notice of the composition and layout of marketing materials and packaging - be a little more analytical. I think that design that I have lived with and perhaps considered a little more, such as book jackets, comes more easily to me. I guess that there are also many more direct comparisons and points of reference for something as utilitarian as a book cover.