Kingswood Nursery and Infant Centre - Character Commission Research

The Kingswood Centre, a residential environmental resource for young children located near Wolverhampton, would like to promote itself and develop its environment through the use of a sympathetic child oriented character.
I was initially commissioned to design and build a new website for the centre but during informal discussions with the client I suggested that the development of a character might be a possible strategy for not only developing web presence but also a means to a unified child-centred identity that could incorporate printed communications, signage etc.


Aims

• to design and develop a character or characters that promote the centre in the eyes of its young target audience
• to develop a character that offers a sense of identity and security to young children, that can be used in a variety of media and formats, and develops the centre's overall brand identity

The centre is closely associated with rabbits, both wild and tame, and an initial idea is to explore the potential for a rabbit as a character. This is an initial trawl through existing characters of varying quality and suitability.