The Bren Project is a registered charity and a company limited by guarantee working in Cheshire and North Staffordshire.
It strives to offer adults with learning disabilities the opportunity to experience work in a supportive environment where they can develop a range of necessary skills at their own pace. This means that they enjoy the experience, become comfortable and accomplished and feel part of the workforce.
It was formed in the summer of 2005 and named in memory of Brenda Godwin, a leading light and inspiration to many in the world of supported employment. Sadly, Brenda passed away in 2004.
The charity was founded on a need identified by the founders’ contacts within the sector, particularly organizations such as Job Centre Plus, Social Services and Carr Gomm – the charity who supports adults with LD in the field of housing.
Currently the Bren Project has two part-time managerial employees and has just secured sufficient funding to run two initial projects commencing in January 2008. The ‘Your Turn’ project focuses on adults with LD while the ‘Moving On’ project aims to work with school-leavers.
I have been a member of the board of trustees since its inception – an invitation from a friend who happened to be one of the founders. The thinking behind such invitations was to secure a board with as broad a range of backgrounds and eclectic skills as possible.
Funding
The Bren Project is currently funded exclusively via successful bids to charitable trusts and companies. This is the most cost-effective method employed by the majority of charities who do not have large numbers of volunteers to drawn upon. Funding has been secured through the work of an initially volunteer but now part-time employed Funding Manager. It has taken two years to get to the verge of operational status but we feel that, for a charity that has no track record, this is no mean feat.
Image, Identity and Promotion
My greatest ‘hands-on’ role within the organization has been to attend to its design needs: essentially the logo and web site. This role emerged partly via default and partly via my willingness and interest in this area.
The logo attempts to embody the work of the charity through a sense of inclusion. It was chosen by the trustees, from a handful of ideas that I came up with. The colour-way was also selected by the trustees as a group.
When it came to designing the website, I worked from established information that the charity wished to communicate. I built on the blue colour scheme and augmented it with neutral grey. I feel that the overall effect is one of ‘cleanliness’ and ‘success’.
I applied images that complemented the colour scheme and were loosely related to the subject matter of each page. This is a problematic area in that the charity does not as yet have access to images of beneficiaries and their associated work environments. I am sure that as time goes by the site will develop considerably in terms of this element.
The site is relatively straight forward to navigate and feedback has been positive. Once again, I feel sure that its complexity will grow over time. As it stands, it fulfils the needs of the charity and as a first attempt at web design I was quite pleased with it. The project was double-edged; it produced a site for the organization and gave me a chance to learn Dreamweaver a little. The proportions of the various elements of each page are probably a little out, and some might say it’s a bit boxy but I think that the site will evolve as the charity gets into its stride and gains access to images directly related to its work. Some pages need conflating because they don’t carry sufficient information in their own right to make them viable. Others need editing to make them less wordy.
The Bren Project does not have an advertising/promotion budget as such. As a fledgling charity it has just secured sufficient funding to run projects for a year, so it is very much a ‘hand to mouth’ style existence at present. It is projected that ten beneficiaries will participate in each of the two schemes and that those participants have more or less been identified. The charity, therefore, needs to control its expansion; it is not in a position to be able to extend its service beyond the scope of the current projects unless further funding is secured. It also wishes to build up a cast iron track record of success, important to attract future funds, and the trustees believe that this is most likely to be achieved as a small-scale operation in the first instance, where quality of provision can be closely controlled.
Priorities for promotion in the first instance could therefore be:
· Prospective employers – to offer as wide a base of employment opportunities as possible
· Funding – materials to promote the charity, and support funding applications
Initial thoughts about the brief
My involvement with the charity appears to present an ideal opportunity to work on what is tantamount to a live brief. However, it is not without its complications. To pursue it with any sense of reality, it feels like I have to work within the constraints of the needs, resources and aspirations of a small local charity. At the same time I have to set this against the expectations of the course with its desire for students to reach out and innovate in a truly imaginative way, embracing all forms of new media. It feels like I am caught between a rock and a hard thing. Pursuing a dummy brief for a high street, high status charity would, it seems, release me from this quandary. I could truly explore the realms of fantasy.
I have discussed these issues with the charity manager and he accepts and supports this position. One way forward that we have identified is that I work on materials that the charity may not be in a position to use immediately but may be of some use in future.
Moving it on
Having talked to Pauline about these issues and initial ideas, I feel that I have a way forward although I'm still not absolutely convinced about it. I have decided to re-style the rather static logo and to try and incorporate it into a piece that communicates what the charity is about - diversity. At the moment this seems to be the most appropriate channel in that the alternative, a fund-raising campaign, is way off beam for the charity as it stands - it is not a 'cost-effective' method for a small charity. Raising awareness of the charity's message and core being would be closer to the mark. There's always the chance that a powerful campaign of this kind could bring in funding anyway.
The charity already has a presence on the web and I want to heighten this by incorporating an idea that has emerged into a Flash banner that could appear on the charity's own site or any number of supportive sites. I want to strike at how diversity is welcomed and accepted as an enriching element of our lives in so many ways, and yet when it comes to people who are 'different' we do not appear so open. I want people to reflect on the idea and take stock of their own views and actions in this respect.
First attempts at the logo re-design were dismissed by Pauline as too clinical. I kind of agree with her but I am finding it difficult to find a route into using a more playful 'handcrafted' style that squares with the image of the charity. I like the more natural forms that have crept into mood boards but to my mind they seem to evoke environmental organisations. I was pleased that they enabled me to learn a little more about Illustrator in the process.
The Flash animation has progressed quite well and it is certainly something that I could not have achieved nor conceived a year ago. However, I can't help thinking that what I have achieved so far is reasonably comfortable. It seems a little bereft of true inspiration, imagination and the necessary knowledge base to achieve more. I still believe that when you understand how your tools and materials behave it fires your imagination - well it always has for me. It just makes me speculate onto another level - OK, so it does A, now what if I combine that with B. Another form of stimulus. I suppose it draws on our fundamental desire for 'play'.
The Flash banner has a serenity about it that I wanted to capture - largely due to the colour pallete and the timing involved. It has also allowed me to make a link with the natural world. The typography is a little clumsy and less than elegant in places and I still have to reconcile the issues surrounding the logo in order to incorporate it into the finished piece. The type is problematic because of the way in which I have constructed the effects in Flash. The fade-in effects have been set up as movie-clips which mean that they appear as transparent bounding boxes on the stage when placed on the time line. It is then difficult to position them against one another with any kind of finesse. I have realised that it is vitally important to perfect the typography - size, scale, font, position etc. - before beginning to construct the associated effects. Either that or construct all the effects on the time line itself - although this would le
ad to a very complex structure. Some might say that I should circumvent the time it has taken me to deal with such problems by concentrating purely on the design idea and then approaching someone with the appropriate expertise to help me realise it. However, I really enjoy the problem-solving nature of the process and it does lead to deeper personal learning. 'Play' again.
I am still working on the looser more naturalistic identity for the charity and have high hopes for some of the ivy flower heads that I have been working on. Their form seems to symbolise, quite adequately, linked similarities and yet differences - the concept behind the original, but quite formal, logo. If I can combine this idea with an appropriate colour that doesn't resonate too heavily an environmental tone, then it might work.
The project overall has involved a lot of research, and other work, to what seems quite a small end. I wonder to what extent all the research and preliminary activity has influenced the final design. Subconsciously it may have had a huge impact but if someone were to ask me to articulate its contribution and to describe it in terms of a logical sequential process, I would find it very difficult. This concerns me a little and makes me wonder whether I need to find a coherent method of working that is comfortable and more justifiable.
I need to evaluate more closely the reasons for pursuing different lines of enquiry within the design process. I feel that seeking guidance/feedback more regularly within the journey would also sharpen my critical skills.
